Into Backstreet

Joe Riccitelli has been named EVP of Pop Promotion for the Zomba Label Group. In his new role, he will continue to oversee the Pop Promotion department including the CHR Pop, Rhythmic, Rock and Adult formats, along with related Video Promotion, and will work on developing promotion campaigns for Zomba’s artists and projects. Riccitelli joined Jive Records in January 1999 as SVP of Pop Promotion and has executed successful radio promotion campaigns for Britney Spears, Usher, R. Kelly, Nick Lachey, Backstreet Boys, Chris Brown, Ciara and Three Days Grace. Most recently, he spearheaded the campaign for Justin Timberlake’s FutureSex/LoveSounds.

“Joe’s expertise and capabilities in the field of promotion are second-to-none,” commented Zomba President Barry Weiss. “He has an outstanding track record of major promotion successes across a broad range of musical genres. Over the past seven years, Joe has been instrumental in developing and managing our Pop Promotion staff as we have transformed from a leading independent label into a major label record company.”

Commenting on his promotion, Riccitelli stated, “Being a senior executive at one of the most successful record companies over the past seven years has been truly satisfying. I have been privileged to work with Barry Weiss and our great roster of artists. I look forward to continuing to guide the best Pop Promotion staff in the business.”